Keegan, Warren J. <br/><br/>
Global marketing (8th ed.) 
Warren J. Keegan & Mark C. Green.  
 - 8th ed. 
 - Boston:  Pearson,  2015 
 - 608 p.   col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781292017389 
<br/><br/><label>Subjects--Topical Terms: </label>--International trade.--Export marketing. 
<br/><br/><label>LC Class. No.: </label>HF1416  / .K44 2015