Wood, Marian Burk <br/><br/>
The marketing plan handbook (5th ed.) 
Marian Burk Wood. 
 - 5th ed.  Pearson New International Edition. 
 - Boston:  Pearson,   2014. 
 - 213 p. :  ill. ;  28 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>1292021675 9781292021676 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W66 2014