TY  - BOOK
AU  - Wood, Marian Burk
TI  - The marketing plan handbook (5th ed.)
SN  - 1292021675
AV  - HF5415.13 .W66 2014 
PY  - 2014///
CY  - Boston
PB  - Pearson, 
N1  - Includes index.
ER  -