TY  - BOOK
AU  - Kotler.Philip
AU  - Keller, Kevin Lane
TI  - Marketing management (14th ed)
SN  - 9780273753360
AV  - HF5413.13 .K64 2012
PY  - 2012///
CY  - Essex: 
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical reference and index
ER  -