TY  - BOOK
AU  - Mooradian, Todd A. 
AU  - Matzler, Kurt
AU  - Ring, Lawrence J.
TI  - Strategic marketing (1st ed.)
SN  - 1292020563
AV  - HF5415.13 .M66 2014
PY  - 2014///
CY  - Harlow
PB  - Pearson, 
KW  - Marketing
KW  - Management.
KW  - Strategic planning.
N1  - Includes index.
ER  -