Moriarty, Sandra Advertising and IMC: principles and practice (10th ed) principles and practice Sandra Moriarty, Nancy Mitchell, William Wells. - 10th ed Global edition - Boston: Pearson, 2015. - 669 p. : col. ill. ; 28 cm. Includes bibliographical reference and index. ISBN: 1292017392 9781292017396 Subjects--Topical Terms: --Advertising. LC Class. No.: HF5823 / .W455 2015