TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
TI  - Advertising and IMC: principles and practice (10th ed): principles and practice
SN  - 1292017392
AV  - HF5823 .W455 2015
PY  - 2015///
CY  - Boston
PB  - Pearson, 
KW  - Advertising
N1  - Includes bibliographical reference and index.
ER  -