TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing: : people, technology, strategy 
SN  - 9780173756064
AV  - HF5415.122 .L68 2011
PY  - 2011///
CY  - Boston
PB  - Pearson, 
N1  - Includes index
ER  -