Sciffman, Leon G. Consumer behavior (11th ed) Leon G. Schiffman, Joseph L. Wisenblit - 11th ed Global edition - Essex: Pearson, 2015. - 492 p. : ill. ; 28 cm. Includes bibliographical references and index. ISBN: 9780273787136 LC Class. No.: HF5415.32 / .S35 2015