Keller, Kevin Lane <br/><br/>
Strategic brand management: building, measuring and managing brand equity (4th ed) 
Kevin Lane Keller 
 - 4th ed  Global edition 
 - Essex:  Pearson,  2013. 
 - 590 p. :  col. ill. ;  28 cm.  
<br/><br/> Include index.  
<br/><br/><label>ISBN: </label>9780273779414 
<br/><br/><label>Subjects--Topical Terms: </label>--Product management. --Brand name product.--Merken
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / K45 2013