TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity (4th ed)
SN  - 9780273779414
AV  - HD69 .B7 K45 2013
PY  - 2013///
CY  - Essex
PB  - Pearson
KW  - Product management.
KW  - Brand name product
KW  - Merken
N1  - Include index.
ER  -