TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective(10th ed)
SN  - 9789814575119
AV  - HF5823 .B387 2015
PY  - 2015///
CY  - [Singapore] :  
PB  - McGraw-Hill Education
KW  - Advertising
KW  - Marketing
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical reference and index.
ER  -