Wimmer, Roger D.  <br/><br/>
Mass media research:  an introduction/ 
Roger D. Wimmer, Joseph R. Dominick 
 - 10th ed  International edition 
 - Boston:  Wadsworth/Cengage Learning,  2014. 
 - xiii, 481 p. :  ill. ;  24cm 
 - Wadsworth series in mass communication and journalism .
<br/><br/><label>ISBN: </label>9781285074603 1285074602 
<br/><br/><label>Subjects--Topical Terms: </label>--Research--Mass media
<br/><br/><label>LC Class. No.: </label>P91.3   / .W56 2014