Hoyer, Wayne D. Consumer behavior(6th ed) / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - 6th ed. - Australia ; Mason, OH : South Western Cengage Learning, c2013. - xix, 497, 8, 32 p. : col. ill. ; 29 cm. Includes bibliographical references and indexes. ISBN: 9781133435211 1133435211 LCCN: 2012941536 Subjects--Topical Terms: Consumer behavior. LC Class. No.: HF5415.32 / .H69 2013