Hoffman, K. Douglas. <br/><br/>
Services marketing:  concepts, strategies, & cases / 
K. Douglas Hoffman, Jason E. G. Bateson. 
 - 5th ed. 
 - Boston:  Cengage Learning,  2017. 
 - xv, 458 pages:  ill. ;  26cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781285429786 (alk. paper) 
<br/><br/><label>LCCN: </label>2015948212 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing--Service industries
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .H645 2017