TY  - BOOK
AU  - Hoffman,K.Douglas
TI  - Services marketing: concepts, strategies, & cases 
SN  - 9781285429786 (alk. paper)
AV  - HD9980.5 .H645 2017
PY  - 2017///
CY  - Boston
PB  - Cengage Learning
KW  - Service industries
KW  - marketing
N1  - Includes index
ER  -