Antonides, Gerrit, 1951-

Consumer behaviour :a European perspective/ a European perspective / Gerrit Antonides and W. Fred van Raaij. - New York : John Wiley, c1998. - xxii, 619 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

0471975133

97031193


Consumer behavior--Europe.
Consumption (Economics)--Europe.
Marketing research--Europe.

HF5415.33.E85 / A58 1998

658.8/34/094