Marshall, Greg W. <br/><br/>
Essentials of marketing management/ 
Grey W. Marshall, Mark W. Johnston 
 - New York:  McGraw Hill,  2011. 
 - 371 p. :  col. ill. ;  28 cm.  
<br/><br/>Includes bibliographical reference and index.  
<br/><br/><label>ISBN: </label>9780071082020 
<br/><br/><label>Subjects--Topical Terms: </label>--Management.--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M37 2011