Basic marketing: a marketing startegy planning approach (18th ed)
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
- 18th ed
- New York: McGraw Hill, 2011.
- xxxix. 745 p. : col. ill. ; 26 cm.
Revised ed. of Basic marketing: a managerial approach/ E. Jerome McCarthy, William D. Perreault, Jr.