Perreault, William D.

Basic marketing: a marketing startegy planning approach (18th ed) William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy - 18th ed - New York: McGraw Hill, 2011. - xxxix. 745 p. : col. ill. ; 26 cm.

Revised ed. of Basic marketing: a managerial approach/ E. Jerome McCarthy, William D. Perreault, Jr.

Includes bibliographical reference and index.

9780071221108

--Management--Marketing.

HF5415.13 / .M378 2011