TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P.
AU  - McCarthy, E. Jerome
TI  - Basic marketing: a marketing startegy planning approach (18th ed)
SN  - 9780071221108
AV  - HF5415.13  .M378 2011
PY  - 2011///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
KW  - Management
N1  - Revised ed. of Basic marketing: a managerial approach/ E. Jerome McCarthy, William D. Perreault, Jr.; Includes bibliographical reference and index.
ER  -