TY  - BOOK
AU  - Blythe, Jim
TI  - Essentials of marketing (6th ed)
SN  - 9781292098449
AV  - HF5415 .B59 2016
PY  - 2016///
CY  - Harlow
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical reference and index.
ER  -