Scarborough, Norman M. <br/><br/>
Essentials of entrepreneurship and small business management (8th ed) 
Norman M. Scarborough, Jeffrey R. Cornwall. 
 - 8th ed 
 - Upper Saddle River:  Pearson,  2016. 
 - 720 p. :  col. ill. ;  28 cm.  
<br/><br/> Includes index.  
<br/><br/>The challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index.  
<br/><br/><label>ISBN: </label>9780133849622 (pbk)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management. <br/>New business enterprises--Management. <br/>Entrepreneurship. 
<br/><br/><label>LC Class. No.: </label>HD62.7   / .S273 2016