Roberts, Mary Lou. <br/><br/>
Internet marketing : integrating online and offline strategies(3rd ed) /  
Mary Lou Roberts, Debra Zahay. 
 - 3rd ed 
 - Mason, OH :  South-Western Cengage Learning,  c2013. 
 - xxii, 484 p. :   ill. ;  28 cm.  
<br/><br/>Includes bibliographical references and index. Internet marketing as part of the marketing communications mix -- The internet value chain -- Business models and strategies -- The direct response and database foundations of internet marketing -- Online branding and video marketing -- Display advertising and other customer acquisition techniques -- Email marketing to build consumer and business relationships -- Search  
<br/><br/>marketing: SEO and PPC -- Social media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective websites -- Customer service and support in web space -- Measuring and evaluating web marketing programs -- Social and regulatory issues: privacy, security, and intellectual property -- Mobile marketing and related developments. 
<br/><br/><label>ISBN: </label>9781133627012 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .R635 2012