TY  - BOOK
AU  - Roberts, Mary Lou.
AU  - Zahay, Debra L. 
TI  - Internet marketing : integrating online and offline strategies(3rd ed) / 
SN  - 9781133627012 (pbk.)
AV  - HF5415.1265 .R635 2012
PY  - 2013///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Internet marketing
N1  - Includes bibliographical references and index; Internet marketing as part of the marketing communications mix -- The internet value chain -- Business models and strategies -- The direct response and database foundations of internet marketing -- Online branding and video marketing -- Display advertising and other customer acquisition techniques -- Email marketing to build consumer and business relationships -- Search; marketing: SEO and PPC -- Social media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective websites -- Customer service and support in web space -- Measuring and evaluating web marketing programs -- Social and regulatory issues: privacy, security, and intellectual property -- Mobile marketing and related developments
ER  -