Kurtz, David L. Principles of contemporary marketing/ David Kurtz. - 15th ed., - Delhi, India: Cengage Learning India Private Limited, 2012 - xxxvii, 662 p. : ill. ; 28 cm. Includes bibliographical references and index. ISBN: 9788131519585 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .K96 2012