TY  - BOOK
AU  - Kurtz, David L. 
TI  - Principles of contemporary marketing
SN  - 9788131519585
AV  - HF5415 .K96 2012
PY  - 2012///
CY  - Delhi, India
PB  - Cengage Learning India Private Limited
KW  - Marketing
N1  - Includes bibliographical references and index.
ER  -