Hsia, H. J.  1925- <br/><br/>
Mass communications research methods :  a step-by-step approach / 
H.J. Hsia. 
 - Hillsdale, N.J. :  L. Erlbaum Associates,  1988. 
 - xiii, 629 p. :  ill. ;  25 cm. 
 - Communication textbook series.  Mass communication .
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 585-613. 
<br/><br/><label>ISBN: </label>0898599148 0805801251 (pbk.) 
<br/><br/><label>LCCN: </label>87013660  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Reseach--Methodology.<br/>Communication--Research--Methodology.<br/>Mass media--Research.<br/>Communication--Research.
<br/><br/><label>LC Class. No.: </label>P91  / .H75 1988 
<br/><br/><label>Dewey Class. No.: </label>001.51/072