TY - BOOK AU - Hsia,H.J. TI - Mass communications research methods: a step-by-step approach SN - 0898599148 AV - P91 .H75 1988 U1 - 001.51/072 19 PY - 1988/// CY - Hillsdale, N.J. PB - L. Erlbaum Associates KW - Mass media KW - Reseach KW - Methodology KW - Communication KW - Research N1 - Includes indexes; Bibliography: p. 585-613 UR - http://www.loc.gov/catdir/enhancements/fy0745/87013660-d.html ER -