Pavlik, John V. <br/><br/>
Converging media : a new introduction to mass communication  (5th ed)  a new introduction to mass communication / 
John V. Pavlik, Rutgers University ; Shawn McIntosh, Massachusetts College of Liberal Arts. 
 - Fifth edition. 
 - xxxiii, 435 p. :  col. ill. ;  28 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age. 
<br/><br/><label>ISBN: </label>9780190271510 
<br/><br/><label>LCCN: </label>2015028062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Digital media.<br/>Internet.
<br/><br/><label>LC Class. No.: </label>P90  / .P3553 2017 
<br/><br/><label>Dewey Class. No.: </label>302.23