TY  - BOOK
AU  - Pavlik,John V.
AU  - McIntosh,Shawn
TI  - Converging media : a new introduction to mass communication  (5th ed): a new introduction to mass communication 
SN  - 9780190271510
AV  - P90 .P3553 2017
U1  - 302.23 23
KW  - Mass media
KW  - Digital media
KW  - Internet
N1  - Includes bibliographical references and index; The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age
ER  -