Belch, George E. <br/><br/>
Advertising and promotion: an integrated marketing communications perspective (11th ed)/  : an integrated marketing communications perspective 
George E. Belch, Michael A. Belch 
 - 11th ed 
 - New York:  McGraw Hill Education:  2018. 
 - xli. 767 p. :  col. ill. ;  28 cm.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>LC Class. No.: </label>HF5823   / .B387 2018