TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A. 
TI  - Advertising and promotion: an integrated marketing communications perspective (11th ed): : an integrated marketing communications perspective
SN  - 9781259921698
AV  - HF5823  .B387 2018
PY  - 2018///
CY  - New York
PB  - McGraw Hill Education
N1  - Includes bibliographical references and index.
ER  -