Marketing Management : An Asian Perspective / Philip Kotler ... [et al.]. - 9th ed. - Jurong,Singapore : Prentice Hall, 2009. - xxvi, 750p . : col. ill. : 28cm.

Includes Bibliography References and Index.

ISBN: 9789810679934 9810679939

Subjects--Topical Terms:
Marketing--Management.
Marketing--Asia--Case studies.

LC Class. No.: HF5415 / .13.M5232 2009