TY  - BOOK
AU  - 
AU  - Kotler, Philip ... [et al.].
TI  - Marketing Management: An Asian Perspective 
SN  - 9789810679934
AV  - HF5415 .13.M5232 2009 
PY  - 2009///
CY  - Jurong,Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Asia
KW  - Case studies
N1  - Includes Bibliography References and Index
ER  -