Marketing in Asia /  Roger A. Kerin ... [et al.]. 

 - 2nd ed., Asia global ed. 
 - Singapore :  McGraw-Hill,  2013. 
 - lvi, 822 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781259007897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia.
<br/><br/><label>LC Class. No.: </label>HF5415.12  / .A8 M345 2013