TY  - BOOK
AU  - Kerin, Roger A.
AU  - Rudelius, William.
AU  - Lau, Geok Theng.
AU  - Hartley, Steven W.
TI  - Marketing in Asia: Roger A. Kerin ... [et al.]
SN  - 9781259007897
AV  - HF5415.12 .A8 M345 2013
PY  - 2013///
CY  - Singapore
PB  - McGraw-Hill
KW  - Marketing
KW  - Asia
N1  - Includes bibliographical references and indexes
ER  -