Kotabe, Masaaki

International marketing / Masaaki Kotabe, Kristiaan Helsen. - 6th ed. - Singapore : John Wiley & Sons Singapore, c[2015]. - xxiv, 595 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

9781118830284


Export marketing.

HF1416 / .K68 2015