Davis, F. W. <br/><br/>
Building a customer responsive organisation :  the quality way / 
F. W. Davis & K. B. Manrodt 
 - New Delhi :  Infinity Books,  2002. 
 - xvii, 416p. :  ill. ;  21 cm. 
<br/><br/> "The best of Blackwell business"--Cover.  Previously published as: Applying the TQM to customer responsive management. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8179290131 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Customer services--Management.<br/>Consumer satisfaction.<br/>Total Quality Management
<br/><br/><label>LC Class. No.: </label>HD4461  / .D37 2002