Chernev, Alexander <br/><br/>
Strategic marketing management:  the framework / 
Alexander Cherven. 
 - 10th ed. 
 - Chicago, IL :   Cerebellum Press,  2019. 
 - viii, 513 p.:  ill.;  28 cm. 
<br/><br/>Includes bibliographical references (pages 495-500) and index. 
<br/><br/><label>ISBN: </label>9781936572595  RM414.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C5153 2019