Introduction to business.
Laura, Portolese Dias , Amit J. Shah.
- 1st ed.
- Boston : McGraw-Hill Higher Education, c2009.
- xix, 522 p. : ill. (chiefly col.) ; 23 cm.
Includes reference and index.
Ch. 1. The Dynamic Business Environment Ch. 2. How Economics Affects Business Ch. 3. Business In Global Markets Ch. 4. Demonstrating Ethical Behavior And Social Responsibility Ch. 5. Entrepreneurship And Starting A Small Business Ch. 6. Management: Functions And Styles Ch. 7. Leadership And Motivation Ch. 8. Human Resource Management Ch. 9. Marketing: Product And Price Ch. 10. Marketing: Place And Promotion Ch. 11. Information Technology In Business Ch. 12. Understanding Financial Information And Accounting Ch. 13. Money, Financial Institutions, And Securities Markets Ch. 14. Personal Finance
9780071287852
Small business--Management. Business. Industrial management.