Dias, Laura Portolese.

Introduction to business. Laura, Portolese Dias , Amit J. Shah. - 1st ed. - Boston : McGraw-Hill Higher Education, c2009. - xix, 522 p. : ill. (chiefly col.) ; 23 cm.

Includes reference and index.

Ch. 1. The Dynamic Business Environment
Ch. 2. How Economics Affects Business
Ch. 3. Business In Global Markets
Ch. 4. Demonstrating Ethical Behavior And Social Responsibility
Ch. 5. Entrepreneurship And Starting A Small Business
Ch. 6. Management: Functions And Styles
Ch. 7. Leadership And Motivation
Ch. 8. Human Resource Management
Ch. 9. Marketing: Product And Price Ch. 10. Marketing: Place And Promotion
Ch. 11. Information Technology In Business
Ch. 12. Understanding Financial Information And Accounting
Ch. 13. Money, Financial Institutions, And Securities Markets
Ch. 14. Personal Finance

9780071287852


Small business--Management.
Business.
Industrial management.

HF1008 / .I58 2009