Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 6th ed. 
 - Harlow, Essex :  Pearson Education Limited,  2014 
 - 480 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780273786986 0273786989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / C58 2014