02172cam a22003498i 4500 22274974 OSt 20260512145052.0 211018s2022 nyu b 001 0 eng 2021048560 9780367533533 (paperback) 22274974 DLC eng rda DLC MILA_ain pcc P90 .D44185 2022 DeFleur, Melvin L. (Melvin Lawrence), 1923-2017, author. Mass communication theories : explaining origins, processes, and effects / Melvin L. DeFleur, Margaret H. DeFleur. 2nd edition. 2203 New York, NY : Routledge, 2022. pages cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"-- Provided by publisher. Mass media. DeFleur, Margaret H., author. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 2659 2659 0 0 lcc 0 0 MIUCL MIUCL GEN 2026-05-12 Emo Book Services Sdn Bhd 232.21 0 P90 .D44185 2022 0003620 2026-05-12 14:52:25 232.21 2026-05-12 BK