02277cam a22003498i 450000100090000000300040000900500170001300800410003001000170007102000310008803500130011904000330013204200080016505000220017310000640019524501210025925000170038026300090039726400380040630000130044433600260045733700280048333800270051150400510053852010540058965000160164370000350165990600450169494200120173999900150175195201610176622274974OSt20260512145052.0211018s2022    nyu      b    001 0 eng    a  2021048560  a9780367533533q(paperback)  a22274974  aDLCbengerdacDLCdMILA_ain  apcc00aP90b.D44185 20221 aDeFleur, Melvin L.q(Melvin Lawrence),d1923-2017,eauthor.10aMass communication theories :bexplaining origins, processes, and effects /cMelvin L. DeFleur, Margaret H. DeFleur.  a2nd edition.  a2203 1aNew York, NY :bRoutledge,c2022.  apages cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  a"The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"--cProvided by publisher. 0aMass media.1 aDeFleur, Margaret H.,eauthor.  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccBK  c2659d2659  00102lcc4070aMIUCLbMIUCLcGENd2026-05-12eEmo Book Services Sdn Bhdg232.21l0oP90 .D44185 2022p0003620r2026-05-12 14:52:25v232.21w2026-05-12yBK