03301cam a22004098i 4500 24023517 DLC 20260513115822.0 t| 250207s2025 enk b 001 0 eng 2025005142 9781032852683 pbk DLC eng rda DLC DLC DLC-MRC DLC MILA_ain pcc HD59 .T474 2025 The public relations handbook / Alison Theaker. Seventh edition. 2507 Abingdon, Oxon ; New York, NY : Routledge, Taylor and Francis, 2025. pages cm. text txt rdacontent http://id.loc.gov/vocabulary/contentTypes/txt unmediated n rdamedia http://id.loc.gov/vocabulary/mediaTypes/n volume nc rdacarrier http://id.loc.gov/vocabulary/carriers/nc Media practice Originally entered under: Alison Theaker. Includes bibliographical references and index. "The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security, and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and "the decline of media", and is packed with student-friendly features including clear chapter aims, discussion questions, and further reading suggestions throughout. The Public Relations Handbook is an ideal resource for students of Public Relations, Corporate and Strategic Communications, and Marketing Communications. This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683"-- Provided by publisher. Corporations Public relations http://id.loc.gov/authorities/subjects/sh85108765 Theaker, Alison editor http://id.loc.gov/vocabulary/relators/edt http://id.loc.gov/authorities/names/nb96006244 http://id.loc.gov/rwo/agents/nb96006244 http://id.loc.gov/resources/instances/24023517 http://id.loc.gov/ontologies/bibframe/instanceOf http://id.loc.gov/resources/works/24023517 Online version http://id.loc.gov/entities/relationships/onlineversion Public relations handbook Seventh edition New York : Routledge, Taylor and Francis, 2025 9781003517375 (DLC) 2025005143 DLC bibframe2marc v3.0-dev 20250813 DLC https://github.com/lcnetdev/bibframe2marc/tree/v3.0-dev 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 2665 2665 0 0 lcc 0 0 MIUCL MIUCL GEN 2026-05-13 Emo Book Services Sdn Bhd 173.24 1 HD59 .T474 2025 0003627 2026-07-22 2026-06-22 16:37:55 2026-06-22 173.24 2026-05-13 BK