TY - BOOK AU - Peter,J.Paul AU - Donnelly,James H.,Jr TI - A preface to marketing management SN - 9780073529967 (alk. paper) AV - HF5415.13 .P388 2011 U1 - 658.8 22 : Price - RM 120.00 PY - 2011/// CY - New York PB - McGraw-Hill/Irwin KW - Marketing KW - Management N1 - Includes bibliographical references and indexes; Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans ER -