Joseph, Jim 1963- The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph. - New York : AMACOM, c2010. - xviii, 222 p. : ill. ; 24 cm. Includes index. ISBN: 9780814415542 0814415547 LCCN: 2009053576 Nat. Bib. No.: GBB046413 bnb Nat. Bib. Agency Control No.: 015522586 Uk Subjects--Topical Terms: Branding (Marketing)Brand loyalty.Customer relations. LC Class. No.: HF5415.1255 / .J67 2010 Dewey Class. No.: 658.8/27