Joseph, Jim 1963-

The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph. - New York : AMACOM, c2010. - xviii, 222 p. : ill. ; 24 cm.

Includes index.

9780814415542 0814415547

2009053576

GBB046413 bnb

015522586 Uk


Branding (Marketing)
Brand loyalty.
Customer relations.

HF5415.1255 / .J67 2010

658.8/27