TY  - BOOK
AU  - Joseph,Jim
TI  - The experience effect: engage your customers with a consistent and memorable brand experience 
SN  - 9780814415542
AV  - HF5415.1255 .J67 2010
U1  - 658.8/27 22
PY  - 2010///
CY  - New York
PB  - AMACOM
KW  - Branding (Marketing)
KW  - Brand loyalty
KW  - Customer relations
N1  - Includes index
ER  -