Havaldar, Krishna K. <br/><br/>
Business marketing:  text and cases/ 
Krishna K Havaldar 
 - 3rd ed. 
 - New Delhi:  Tata McGrawHill,  c2010. 
 - xxxiii, 536p.:  ill.;  24cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780070083257 0070083258 
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / H38 2010