Berman, Barry <br/><br/>
Retail management :  a strategic approach / 
Barry Berman, Joel R. Evans. 
 - 11th ed. 
 - Upper Saddle River, N.J.  :  Prentice Hall,  c2010. 
 - xxviii, 654 p. :  col. ill., col. maps ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy. 
<br/><br/><label>ISBN: </label>9780136087588 0136087582 
<br/><br/><label>LCCN: </label>2009013911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management.
<br/><br/><label>LC Class. No.: </label>HF5429  / .B45 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/7