TY  - BOOK
AU  - McNally,David
AU  - Speak,Karl D.
TI  - Be your own brand: achieve more of what you want by being more of who you are 
SN  - 9781605098104 (alk. paper)
AV  - BF697 .M385 2011
U1  - 158.1 22
PY  - 2011///
CY  - San Francisco, CA
PB  - Berrett-Koehler Publishers
KW  - Identity (Psychology)
KW  - Brand name products
KW  - Miscellanea
N1  - Includes bibliographical references (p. 135-136) and index; Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand
ER  -